An Akron company is trying to change the way call centers interact with the public.
Aaron Christopher Evans is the founder of . The company uses texting to reduce the number of telemarketing calls made by its clients.
Once a call goes unanswered, Drips will send a text to the customer explaining what the call was about and setting up a time to call again. If the customer doesn鈥檛 respond, Drips will text again the next day.
Evans believes repeated unwanted calls can be a real nuisance.
鈥淭here鈥檚 a large percentage of people who will still pick up the phone, about 20 to 25 percent of people,鈥� he said. 鈥淚f you call them to death, you call them twelve times a day for three days straight, you鈥檙e going to get another 10 percent of people on the phone but you鈥檙e going to upset a lot of them. So it鈥檚 kind of this thing where if you push too hard, you end up with diminishing returns out of the call center.鈥�
Evans says Drips puts more power into the consumer鈥檚 hands, which ultimately means a higher success rate for his clients.
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