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Corporations And Activism

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Former San Francisco 49ers quarterback Colin Kaepernick attempts a pass in Super Bowl XLVII.

Sports apparel titan Nike announced last week that its new “Just Do It” campaign would feature the former NFL player known for taking a knee during pregame performances of the national anthem to protesting racial injustice.

The first ad featuring Colin Kaepernick aired during the NFL season-opener despite a chorus of public criticism, including from President Trump.

Today on All Sides, we talk about Nike’s decision to take a stand against NFL policy against taking a knee and other forms of corporate activism.

Guests:

  • Kevin Draper, sports business reporter, 
  • Curtis Haugtvedt, associate professor of marketing at Fisher College of Business, 
  • Victoria Jackson, sports historian and lecturer of history in the School of Historical, Philosophical, and Religious Studies at 

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