Five summers ago, Donald Trump鈥檚 running mate 鈥� then a 34-year-old memoirist and father of a 2-year-old boy 鈥� took the stage at a conservative conference and tackled an issue that would become a core part of his political brand: the United States' .
鈥淥ur people aren鈥檛 having enough children to replace themselves. That should bother us,鈥� Vance told the gathering in Washington. He outlined the obvious concern that Social Security depends on younger workers鈥� contributions and then said, 鈥淲e want babies not just because they are economically useful. We want more babies because children are good. And we believe children are good, because we are not sociopaths.鈥�
Vance repeatedly expressed alarm about declining birth rates as he launched his political career in 2021 with a bid for the U.S. Senate in Ohio. His criticism then of Vice President Kamala Harris, now the Democratic presidential , and other high-profile Democrats as 鈥渃hildless cat ladies鈥� who didn鈥檛 have a 鈥渄irect stake鈥� in the country have drawn particular attention since Trump picked him as his running mate.
The rhetoric could threaten the Republican ticket鈥檚 standing with women who could help decide the November election. But it鈥檚 delighted those in the pro-natalist movement that has, until now, been limited largely to policy wonks, tech executives and venture capitalists.
鈥淭here鈥檚 no question the discussion around family life, childbearing and pronatalism has gotten a lot more popular and gotten media attention because of JD Vance,鈥� said Brad Wilcox, the director of the National Marriage Project at the University of Virginia and author of 鈥淕et Married.鈥� Vance once referred to Wilcox as 鈥渙ne of my favorite researchers.鈥�
Vance's spokespeople did not respond to messages seeking comment.
An aspiring politician's war against 鈥榓nti-child ideology鈥橵ance, who wrote a bestseller about his working-class upbringing, has been clear about making family formation a policy priority. He has suggested ideas such as allowing parents to vote on behalf of their children or following the example of Hungary鈥檚 Viktor Orb谩n of giving low-interest loans to married couples with children and tax exemptions to women who have four children or more.
In a May 2021 interview with The Federalist鈥檚 podcast in which he said he was exploring a Senate run, Vance described a society without babies and kids as 鈥減retty icky and pretty gross.鈥�
鈥淲e owe something to our country. We owe something to our future. The best way to invest in it is to ensure the next generation actually exists,鈥� he said. 鈥淚 think we have to go to war against the anti-child ideology that exists in our country.鈥�
Vance has suggested people without children should pay higher taxes than people who have children. That鈥檚 the spirit of the existing child tax credit at $2,000 per qualifying child, which Vance has said he'd love to see raised to $5,000. He has also mentioned in interviews he wants to ban pornography for minors, citing it as one of the causes for why people are marrying less and having fewer children.
His anti-abortion views, he has said, are separate from his concerns on birth rates, arguing the procedure is not really driving the decline in fertility.
In several interviews, he's argued policymakers should make it easier for two-parent households to be able to live on a single wage so that one of the parents can stay home with their children.
鈥淭he ruling class is obsessed with their jobs. Even though they hate a lot of their jobs, they are obsessed with their credentials and they want strangers to raise their kids,鈥� he told then-Fox News host Tucker Carlson in 2021. 鈥淏ut middle-class Americans, whatever their station in life, they want more time with their children.鈥�
Vance had a chaotic childhood raised mainly by his grandparents in southwestern Ohio and a mother who battled substance abuse, and her 鈥渞evolving door of father figures鈥� as he described in his book. He is now married to a trial lawyer he met at Yale Law School. The couple has three young children, who he has said attend preschool. Usha Vance left the law firm where she worked shortly after her husband was chosen as Trump鈥檚 running mate.
Declining births in an aging AmericaThe U.S. was one of only a few developed countries with a fertility rate that ensured each generation had enough children to replace itself 鈥� about 2.1 kids per woman. But the number has been sliding since 2008 and in 2023 dropped to about 1.6, the lowest rate on record.
Earlier this year, Vance cited fertility rates in arguing against American support for Ukraine.
鈥淣ot a single country 鈥� even the U.S. 鈥� within the NATO alliance has birth rates at replacement level. We don鈥檛 have enough families and children to continue as a nation, and yet we鈥檙e talking about problems 6,000 miles away,鈥� he said.
Vance as well as researchers and experts on the pro-natalist movement also argue that immigrants can鈥檛 provide a long-term fix to the decline in birth rates. He has separately blamed immigrants for crime and creating 鈥渋nter-ethnic conflict.鈥�
Demographers and other experts for years had predicted declining fertility rates would pose challenges for the Social Security system as fewer workers are supporting a growing aging population.
Tech executives such as Tesla CEO Elon Musk and venture capitalist Peter Thiel, who donated millions for Vance鈥檚 primary race, have also been vocal about the decline in birth rates.
鈥淲e as a nation, as a society, policymakers can鈥檛 be neutral on the question of family,鈥� said Oren Cass, who founded a conservative think tank, American Compass, that is closely aligned with the senator.
Cass, a former policy adviser for U.S. Sen. Mitt Romney, said he has known Vance for a decade and partnered on several events but said he was not speaking on behalf of the vice presidential nominee. He criticized how progressives have celebrated what he described as a culture of 鈥測ou do you鈥� and 鈥渁ll choices are equally valid,鈥� when he considered the work of forming a family and raising children an 鈥渋ndispensable foundation鈥� for the country.
鈥淭hat鈥檚 not to say, obviously, that you mandate or criminalize the alternative, but it is to say that we shouldn鈥檛 be neutral about it," he said.
Vance on the defenseVance's views on birth rates have contributed to his rocky rollout as Trump's running mate. Democrats went from labeling Trump and his Republican allies as a collective 鈥渢hreat to democracy鈥� to calling both men 鈥渨eird,鈥� a strategy that coincided with Vance鈥檚 comments coming to light.
Other unlikely critics have also piled on. Trump-backing influencer Dave Portnoy said Vance 鈥渟ounds like a moron.鈥� Former Republican congressman Trey Gowdy tried unsuccessfully to force an apology out of Vance for his denigrating of childless women on his Fox News show, introducing him with a story about a pair of Catholic nuns he met at an airport.
Actress Jennifer Aniston, who has been open about her fertility issues, weighed in by saying she hopes Vance鈥檚 daughter does not face the same problems and she 鈥渢ruly can鈥檛 believe that this is coming from a potential VP of the United States.鈥� Vance responded by calling her Instagram reaction 鈥渄isgusting.鈥�
Trump has come to his defense, accusing Democrats of spinning things and expressing empathy for people who don't get married or have children and are 鈥渆very bit as good.鈥�
鈥淗e likes family. I think a lot of people like family. And sometimes it doesn鈥檛 work out,鈥� Trump said in one interview. 鈥淏ut you鈥檙e just as good, in many cases a lot better than a person that鈥檚 in a family situation.鈥�
Vance鈥檚 wife has also tried to do some damage control, saying Vance was not referring to those who struggle with fertility or can鈥檛 get pregnant for medical reasons, though the ideas he proposes don鈥檛 make that distinction.
鈥淭he reality is he made a quip in service of making a point he wanted to make that was substantive,鈥� Usha Vance told an interviewer on 鈥淔ox and Friends.鈥�
Can Vance advance this?Wilcox, the author of 鈥淕et Married,鈥� said JD Vance now needs to focus on convincing a broader audience that his ideas are worth pursuing.
鈥淭he challenge for JD Vance is taking that attention and translating it into more of a concrete policy agenda that would be compelling to ordinary Americans and articulating a clear and positive agenda around making family formation both more affordable and more appealing,鈥� Wilcox said.
Supporters at a recent Trump rally in Harrisburg, Pennsylvania, shrugged off Vance鈥檚 assertion that parents should have more of a vote than childless adults and expressed complicated feelings about his views.
Kenneth 鈥淣emo鈥� Niemann, 70, said Vance might be speaking figuratively about giving parents more votes. His wife, Carol, 65, disagreed, saying Vance has been crystal clear that that is exactly what he means.
The Niemanns had children later in life 鈥� their twins are 16 鈥� and they spent far more of their adult lives as childless adults. And while they talked about how adults with children can have more to say when it comes to policies affecting children or they can have a different worldview about the future than childless adults, they still disagreed with Vance.
鈥淢y sister never had children, but I can鈥檛 imagine my vote means more than hers,鈥� Carol Niemann said.
鈥淥ur people aren鈥檛 having enough children to replace themselves. That should bother us,鈥� Vance told the gathering in Washington. He outlined the obvious concern that Social Security depends on younger workers鈥� contributions and then said, 鈥淲e want babies not just because they are economically useful. We want more babies because children are good. And we believe children are good, because we are not sociopaths.鈥�
Vance repeatedly expressed alarm about declining birth rates as he launched his political career in 2021 with a bid for the U.S. Senate in Ohio. His criticism then of Vice President Kamala Harris, now the Democratic presidential , and other high-profile Democrats as 鈥渃hildless cat ladies鈥� who didn鈥檛 have a 鈥渄irect stake鈥� in the country have drawn particular attention since Trump picked him as his running mate.
The rhetoric could threaten the Republican ticket鈥檚 standing with women who could help decide the November election. But it鈥檚 delighted those in the pro-natalist movement that has, until now, been limited largely to policy wonks, tech executives and venture capitalists.
鈥淭here鈥檚 no question the discussion around family life, childbearing and pronatalism has gotten a lot more popular and gotten media attention because of JD Vance,鈥� said Brad Wilcox, the director of the National Marriage Project at the University of Virginia and author of 鈥淕et Married.鈥� Vance once referred to Wilcox as 鈥渙ne of my favorite researchers.鈥�
Vance's spokespeople did not respond to messages seeking comment.
An aspiring politician's war against 鈥榓nti-child ideology鈥橵ance, who wrote a bestseller about his working-class upbringing, has been clear about making family formation a policy priority. He has suggested ideas such as allowing parents to vote on behalf of their children or following the example of Hungary鈥檚 Viktor Orb谩n of giving low-interest loans to married couples with children and tax exemptions to women who have four children or more.
In a May 2021 interview with The Federalist鈥檚 podcast in which he said he was exploring a Senate run, Vance described a society without babies and kids as 鈥減retty icky and pretty gross.鈥�
鈥淲e owe something to our country. We owe something to our future. The best way to invest in it is to ensure the next generation actually exists,鈥� he said. 鈥淚 think we have to go to war against the anti-child ideology that exists in our country.鈥�
Vance has suggested people without children should pay higher taxes than people who have children. That鈥檚 the spirit of the existing child tax credit at $2,000 per qualifying child, which Vance has said he'd love to see raised to $5,000. He has also mentioned in interviews he wants to ban pornography for minors, citing it as one of the causes for why people are marrying less and having fewer children.
His anti-abortion views, he has said, are separate from his concerns on birth rates, arguing the procedure is not really driving the decline in fertility.
In several interviews, he's argued policymakers should make it easier for two-parent households to be able to live on a single wage so that one of the parents can stay home with their children.
鈥淭he ruling class is obsessed with their jobs. Even though they hate a lot of their jobs, they are obsessed with their credentials and they want strangers to raise their kids,鈥� he told then-Fox News host Tucker Carlson in 2021. 鈥淏ut middle-class Americans, whatever their station in life, they want more time with their children.鈥�
Vance had a chaotic childhood raised mainly by his grandparents in southwestern Ohio and a mother who battled substance abuse, and her 鈥渞evolving door of father figures鈥� as he described in his book. He is now married to a trial lawyer he met at Yale Law School. The couple has three young children, who he has said attend preschool. Usha Vance left the law firm where she worked shortly after her husband was chosen as Trump鈥檚 running mate.
Declining births in an aging AmericaThe U.S. was one of only a few developed countries with a fertility rate that ensured each generation had enough children to replace itself 鈥� about 2.1 kids per woman. But the number has been sliding since 2008 and in 2023 dropped to about 1.6, the lowest rate on record.
Earlier this year, Vance cited fertility rates in arguing against American support for Ukraine.
鈥淣ot a single country 鈥� even the U.S. 鈥� within the NATO alliance has birth rates at replacement level. We don鈥檛 have enough families and children to continue as a nation, and yet we鈥檙e talking about problems 6,000 miles away,鈥� he said.
Vance as well as researchers and experts on the pro-natalist movement also argue that immigrants can鈥檛 provide a long-term fix to the decline in birth rates. He has separately blamed immigrants for crime and creating 鈥渋nter-ethnic conflict.鈥�
Demographers and other experts for years had predicted declining fertility rates would pose challenges for the Social Security system as fewer workers are supporting a growing aging population.
Tech executives such as Tesla CEO Elon Musk and venture capitalist Peter Thiel, who donated millions for Vance鈥檚 primary race, have also been vocal about the decline in birth rates.
鈥淲e as a nation, as a society, policymakers can鈥檛 be neutral on the question of family,鈥� said Oren Cass, who founded a conservative think tank, American Compass, that is closely aligned with the senator.
Cass, a former policy adviser for U.S. Sen. Mitt Romney, said he has known Vance for a decade and partnered on several events but said he was not speaking on behalf of the vice presidential nominee. He criticized how progressives have celebrated what he described as a culture of 鈥測ou do you鈥� and 鈥渁ll choices are equally valid,鈥� when he considered the work of forming a family and raising children an 鈥渋ndispensable foundation鈥� for the country.
鈥淭hat鈥檚 not to say, obviously, that you mandate or criminalize the alternative, but it is to say that we shouldn鈥檛 be neutral about it," he said.
Vance on the defenseVance's views on birth rates have contributed to his rocky rollout as Trump's running mate. Democrats went from labeling Trump and his Republican allies as a collective 鈥渢hreat to democracy鈥� to calling both men 鈥渨eird,鈥� a strategy that coincided with Vance鈥檚 comments coming to light.
Other unlikely critics have also piled on. Trump-backing influencer Dave Portnoy said Vance 鈥渟ounds like a moron.鈥� Former Republican congressman Trey Gowdy tried unsuccessfully to force an apology out of Vance for his denigrating of childless women on his Fox News show, introducing him with a story about a pair of Catholic nuns he met at an airport.
Actress Jennifer Aniston, who has been open about her fertility issues, weighed in by saying she hopes Vance鈥檚 daughter does not face the same problems and she 鈥渢ruly can鈥檛 believe that this is coming from a potential VP of the United States.鈥� Vance responded by calling her Instagram reaction 鈥渄isgusting.鈥�
Trump has come to his defense, accusing Democrats of spinning things and expressing empathy for people who don't get married or have children and are 鈥渆very bit as good.鈥�
鈥淗e likes family. I think a lot of people like family. And sometimes it doesn鈥檛 work out,鈥� Trump said in one interview. 鈥淏ut you鈥檙e just as good, in many cases a lot better than a person that鈥檚 in a family situation.鈥�
Vance鈥檚 wife has also tried to do some damage control, saying Vance was not referring to those who struggle with fertility or can鈥檛 get pregnant for medical reasons, though the ideas he proposes don鈥檛 make that distinction.
鈥淭he reality is he made a quip in service of making a point he wanted to make that was substantive,鈥� Usha Vance told an interviewer on 鈥淔ox and Friends.鈥�
Can Vance advance this?Wilcox, the author of 鈥淕et Married,鈥� said JD Vance now needs to focus on convincing a broader audience that his ideas are worth pursuing.
鈥淭he challenge for JD Vance is taking that attention and translating it into more of a concrete policy agenda that would be compelling to ordinary Americans and articulating a clear and positive agenda around making family formation both more affordable and more appealing,鈥� Wilcox said.
Supporters at a recent Trump rally in Harrisburg, Pennsylvania, shrugged off Vance鈥檚 assertion that parents should have more of a vote than childless adults and expressed complicated feelings about his views.
Kenneth 鈥淣emo鈥� Niemann, 70, said Vance might be speaking figuratively about giving parents more votes. His wife, Carol, 65, disagreed, saying Vance has been crystal clear that that is exactly what he means.
The Niemanns had children later in life 鈥� their twins are 16 鈥� and they spent far more of their adult lives as childless adults. And while they talked about how adults with children can have more to say when it comes to policies affecting children or they can have a different worldview about the future than childless adults, they still disagreed with Vance.
鈥淢y sister never had children, but I can鈥檛 imagine my vote means more than hers,鈥� Carol Niemann said.