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Amazon Set To Build A Second HQ And Cities Say 'Pick Me!'

Amazon said Thursday that it will spend $5 billion to build another headquarters in North America to house 50,000 new employees. In April, workers constructed three glass-covered domes in an expansion of the company's downtown Seattle campus.
Elaine Thompson
/
AP
Amazon said Thursday that it will spend $5 billion to build another headquarters in North America to house 50,000 new employees. In April, workers constructed three glass-covered domes in an expansion of the company's downtown Seattle campus.

Amazon made the sort of announcement Thursday morning that mayors dream about.

The tech juggernaut said it was looking for the right city in which to build its "HQ2": a second headquarters in North America, equal to its campus in Seattle. And it's going to make that selection process a public one, akin to to host an Olympic Games.

"We expect to invest over $5 billion in construction and grow this second headquarters to include as many as 50,000 high-paying jobs," Amazon on its website. "In addition to Amazon's direct hiring and investment, construction and ongoing operation of Amazon HQ2 is expected to create tens of thousands of additional jobs and tens of billions of dollars in additional investment in the surrounding community."

Amazon, which is among NPR's financial supporters, says it is looking for a metro area of more than 1 million people, a "stable and business-friendly environment," and the potential to "attract and retain strong technical talent."

The company estimates it added $38 billion to Seattle's economy between 2010 and 2016. And in from cities, Amazon says the average annual total compensation of those 50,000 new employeees will exceed $100,000.

But Amazon's presence — and the high-paid workers it employs — has also been a major factor in creating a housing crisis in Seattle, which has the . The housing market there has become so expensive that even wealthy foreign buyers are .

It turns out that many North American mayors would love to have problems like that. On Thursday, they were hankering for the chance to be home to Amazon's HQ2:

Dallas: "We will aggressively demonstrate that Dallas and our surrounding area would be the perfect spot for their expansive business needs," Mayor Mike Rawlings said in to CNN Tech. "Amazon already has an extensive amount of business here. They've been good corporate citizens and we look forward to future conversations."

Chicago: "Chicago's unmatched workforce, world-class universities and unparalleled access to destinations throughout the world make it the perfect headquarters location for companies large and small," mayoral spokesman Grant Klinzman the Chicago Sun-Times. "That's also why Chicago has led the nation in corporate relocations for the last four years."

Toronto: "I firmly believe that Toronto is a prime candidate to host Amazon's second headquarters in North America," Mayor John Tory the CBC. "City staff are working with Toronto Global to make sure we put together an attractive bid for this opportunity. ... I will be leading the charge to make the case that Amazon should call Toronto home."

Philadelphia: "We think Philadelphia would be a PRIME location for Amazon that would make people SMILE!" mayor Jim Kenney. "Look forward to submitting a proposal!"

Washington, D.C.: "Mayor Bowser has directed us to pursue every opportunity to expand employment in the District, and we have already reviewed Amazon's search for a second headquarters," a spokesperson for D.C.'s deputy mayor for planning and economic development the Washington Business Journal. "[The] District is open for business and provides the amenities and talented workforce to be a competitive location for major tech firms."

Baltimore: "Dear @amazon, please come to Baltimore City," City Councilman Eric Costello . "We've already successfully worked together, we can and we will do it again!"

Pittsburgh: "With an unmatched portfolio of technological talent and intriguing development parcels, Pittsburgh is uniquely positioned to submit a winning bid for Amazon's facility," Mayor William Peduto said in a statement to CNN. "This is a transformational opportunity unlike any that we've ever seen."

The municipal casting call is reminiscent of Google's 2010 search for cities its high-speed fiber-optic cable, Google Fiber. That open-for-business arms race led to civic wackiness like Topeka temporarily (and unofficially) changing its name to Google, Kan. Residents of Grand Rapids, Mich., staged a parade in Google's honor. The mayor of Duluth, Minn., went for a Google-inspired polar bear swim. (After deploying Google Fiber in , Google announced last year it was .)

Similar high jinks are almost guaranteed in the pursuit of Amazon. Many cities will very likely put together proposals with big tax breaks, too — even though the company .

Amazon says it is looking for communities "that think big and creatively when considering locations and real estate options."

The ideas are coming fast and furious, and not just from mayors. putting Amazon in Chicago's ? Or next to the train stations in ? What if Amazon put its HQ ?

In cities across the country, people will look around and think about where they would put 50,000 tech workers, whether in enormous old buildings or brand-new construction.

With its announcement Thursday, Amazon set off a crazy corporate-Olympics contest — and one big thought experiment on the future of some American cities.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Laurel Wamsley is a reporter for NPR's News Desk. She reports breaking news for NPR's digital coverage, newscasts, and news magazines, as well as occasional features. She was also the lead reporter for NPR's coverage of the 2019 Women's World Cup in France.
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