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Bank of America May Be Targeting Baby Boomers With Its Move Into Ohio

A Bank of America in Porter Ranch.
WIKIMEDIA COMMONS
A Bank of America in Porter Ranch.

is planning to open 500 new branches across the country, and to expand in Ohio, targeting Cincinnati, Cleveland and Columbus.

, an associate professor of banking aat Case Western Reserve University, believes it might be because the bank is targeting affluent baby boomers.

鈥淲hat they鈥檙e looking for is a branch where they can attract customers who not only are seeking bank services but are looking for trust services or looking for a broker," Mahnic says. "So they can take bank customers and convert them into trust and broker customers and they can take brokerage customers and trust customers and convert them into bank customers.鈥

Mahnic says the fact that Bank of America doesn鈥檛 currently have any branches in Ohio is probably influencing the decision as well.

Building the new branches will bring mean construction and new

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Cameron Gorman is a junior journalism major at Kent State. In student media, she has worked for the Kent Stater, The Burr and Transitions. She has also interned for WKYC, Cleveland Magazine and the Akron Beacon Journal.
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